Digital Marketing

MARKETING & marketer

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  • Should you use Facebook to promote your business?

    With the increasing trend of using social media to promote businesses, choosing a suitable social media platform is a significant challenge for marketers. There are different kinds of social media platforms, and each has different uses. Why should you choose Facebook? What is the downside of choosing this platform? With at least two billion active…

  • Digital channel and the future of traditional channel

    The Rise of Traditional Media We don’t have to take a look at this chart which was conducted by CMO to know that marketers now spend more time and money on digital channels than traditional channels. Technology devices, especially smartphones, has become a must-have for everyone anywhere, anytime. According to eMarketer, in 2022, Americans spent 4 hours and…

  • The Internet of Things, Big data and its application in marketing

    Internet of Things (IoT) The Internet of Things (IoT) encompasses a network of interconnected devices and the technology facilitating communication between them, the cloud and among devices. In other words, IoT integrates everyday “things” with the internet by collecting real-time data from devices. An IoT system functions by gathering and exchanging data continuously. It consists…

  • Digital Marketing, IMC and a viral campaign

    Integrated Marketing Communication Intergrated Marketing Communication (IMC) is the integration of all marketing activities associated with planning, developing, implementing and evaluating brand communication programs (“Intergrated Marketing Communications” textbook by Luck et al.). IMC is a strategic process that integrates the elements of the promotional mix with the brand’s marketing mix to optimise the long-term value of an…

  • How ideas spread in social media?

    According to Jonah Berger’s book “Contagious: Why Things Catch On,” message characteristics play a crucial role, whereas Malcolm Gladwell’s “The Tipping Point” suggests that the messenger (network characteristics) contributes to virality. Despite the differences between the two theories, they all point out that the key to spreading ideas is engaging and driving word of mouth…

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M Vy (Isaiah) Cao

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A Marketing and Business Technology student who can use Vietnamese, English and French. This is a blog page with digital marketing is the main content.

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Digital Marketing

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